Boels Rental and Dolmans Landscaping continue to sponsor SD Worx

Boels Rental and Dolmans Landscaping have decided to continue sponsoring the newly named SD Worx team in 2021. The two companies were long-time co-title sponsors of the team, but announced that they would end their contracts in late 2020. This paved the way for SD Worx to come on board.

“Over the last 10 years we have put together a very professional team,” said Marcel Goes on behalf of Boels Rental.

“We built the team and brought cycling for women to a higher level. We don’t want to just let it go. This year we are signing up to the team again as the ambitions of the team fit perfectly with Boels Rental. We want to continue to share in the great success we have achieved over the past few years. “

The Dutch team announced that Boels Rental and Domans Landscaping would end their contracts at the end of 2020. They announced this at a press conference for the UCI Road World Championships in Yorkshire.

The two companies had sponsored the team in its most successful years, ranking it # 1 in the world for five consecutive seasons (2015-2019). These included riders who had won the elite women’s road racing championship: Lizzie Deignan, Amalie Dideriksen Chantal Blaak and Anna van der Breggen (twice).

It was a surprise that the sponsors decided to end their contracts with the team, but sporting director Danny Stam found new long-term support with SD Worx, a payroll and personnel provider, through 2024. The team has also acquired a new WorldTeam license for women through 2023.

In their announcement on Wednesday, the team said that both Dutch family businesses are proud that the team has found a new main sponsor, SD Worx, to guarantee their future in women’s cycling.

In 2010 Erwin Janssen, director and owner of the Dolmans Landscaping Group, took the initiative to build the team. Janssen was the manager of the team and will remain in that role within the new Team SD Worx structure.

“The women’s cycling team has brought a lot to our company Dolmans Landscaping Group,” said Janssen. “The brand awareness has increased enormously, for which I have to thank the drivers. Our company has an enormous affinity for the team. Many of our business partners have also become “supporters” of the team in recent years.

“We are proud that we can continue to associate our name with the team. As we will continue to lead the team, the solidarity remains strong. It is very nice that both Boels Rental and Dolmans Landscaping Group are now loyal to the team SD Worx will be the new main sponsor. “

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