Common myths surrounding commercial landscaping websites
During Kubota’s recent virtual turf talk event, Jack Jostes, CEO of Ramblin Jackson, Inc. debunked some of the most common myths associated with it commercial landscaping Websites.
Take a look at why Jostes says these myths are false and what you can do to make sure your landscaping company doesn’t fall victim to the same misconceptions.
Word of mouth is king
In his time he worked with the green industryAccording to Jostes, the number one myth he faces is that many commercial landscapers believe that their clients rely solely on word of mouth to find a contractor.
That couldn’t be further from the truth, says Jostes.
“Commercial landscaping clients search online and often look for very specific services,” says Jostes. “If you specifically want to target customers in the commercial landscape, you will need to change these words to” commercial “on your website.”
In order to find your company online, according to Jostes, it is important to use local search engine optimization (SEO) by making sure you mention the words “commercial landscaping” explicitly in your website text and navigation.
The second tip he recommends is creating specific pages for each and every service you offer and each city you serve. This, he says, is what they call the “Tree of Happiness,” which shows a branch for each city and a branch for each ministry.
Jostes says that contrary to what you might think, people are now using their smartphones to search for landscaping jobs near them, which means being online now is more important than ever.
Jostes says many landscaper websites have what he likes to refer to as the Russian Olive Shrub of Despair, a noxious weed that soaks up all the water from other plants.
“Most landscapers have a very thin website with just a few pages here and there about some of the services they offer, but they don’t go into the specific geography,” says Jostes. “The tip is to create pages for your entire service area with geographic keywords. This is a very powerful tip that will help you be found in all of the different fields that you do. “
But being found is only part of the equation. Even if you get a referral, Jostes says online reviews will be an equally important part of the sales pitch.
The second myth Jostes likes to debunk is that commercial customers and word of mouth customers generally don’t read reviews online.
He notes that it is imperative to ensure that your website has high quality online reviews.
“The fact is, your customers googled you,” he says. “Do you ever go to Amazon and say no, I’m not good enough for four stars, give me a two star product? Your customers will be the same when they rate you, even if they are a recommendation. “
According to Jostes, the first step in getting these quality ratings is to get 10 Google reviews first. He specifically says to prioritize Google reviews as those online reviews will also appear on your Google listing if your company name is Googled.
He also emphasizes the importance of getting at least 10 reviews to begin with. Even if you end up with a negative review or two, it won’t hurt your overall rating too much. Jostes says no matter how many negative reviews you have, there needs to be enough good reviews to make sure your overall rating on Google and Facebook is at a four-star average.
“Who will want to hire a three- or two-star commercial landscaping company?” asks Jostes.
Jostes suggests taking the time to google in your company and reading your own reviews with the hiring of a potential customer with no prior knowledge of the company. Would you trust your company based on the reviews you see?
When dealing with online reviews, Jostes says that you should ask yourself the following questions:
- Who in your company is going to ask for reviews?
- Are you clear about your reviews?
- When should you send a review request?
- How will you send the request?
Jostes recommends that the person in charge of handling review requests should be someone who already has an established relationship with customers as he says people are more likely to review other people than a company.
In deciding when to request reviews, Jostes says it really depends on the company. For a construction or installation company, the natural time to come is to request a review after the project is complete.
For maintenance companies, it would be up to the individual company to decide when customers would be most ready to leave a review. Jostes also recommends asking for reviews three to four times a year. If you’ve received this feedback, listen to it. He says that as a company, you should always take the time to review the reviews and learn from them.
Check back tomorrow to read Part 2 of this series. There you will find some more important tips on how to make your website stand out from the crowd.