Zero Turn Mowers Market to Reach USD 4.37 billion by 2027; Rising Interest in Landscaping Activities in Urban Areas to Fuel Market Growth: Fortune Business Insights™

Pune, Jan 27, 2021 (GLOBE NEWSWIRE) – The global zero-turn mower market size is projected to reach $ 4.37 billion by 2027, with a CAGR of 5.4% over the forecast period. The advent of electric lawnmowers will add a new dimension of growth to this market, according to Fortune Business Insights ™ in its report entitled “Market Size, Share, and COVID-19 Impact Analysis for Zero-Turn Mowers by Product Type (Less than 50”, 50- 60 inches and more than 60 inches), by application (residential and commercial) and regional forecast, 2020-2027 ”.

Electric mowers offer a sustainable and economical alternative to conventional mowers that require gas to operate. As consumers have become more environmentally conscious recently, the demand for environmentally friendly machines for household activities has increased tremendously in recent years. As a result, the availability of power or battery zero-turn mowers has also increased. For example, China-based GreenWorks launched its high-end, zero-revolution, Greenworks Lithium Z electric mower in early 2020, which has a high-performance frame, smooth controls, and off-the-shelf deck. Similarly, Japanese equipment maker Ryobi Limited developed the Ryobi 42-inch zero-turn mower. The machine is operated with lead-acid batteries and is fully electric. It has a mowing range of 3 acres with no emissions. The development and introduction of such environmentally friendly mowers can significantly improve the prospects of this market for the foreseeable future.

Click here for the short term and long term impact of COVID-19 on this market.

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The COVID-19 pandemic has had disastrous consequences for the global economy. Lockdowns, social distancing and trade restrictions have created unprecedented upheaval in all industries, disrupting supply chain networks and reducing demand for goods and services worldwide. Governments and private organizations are making several efforts to address this crisis, but uncertainty and fear remain widespread. However, collective strength and unity will help us get through these difficult times. At Fortune Business Insights ™, we are constantly striving to provide you with comprehensive information on various markets to provide your company with the information it needs to emerge victorious on the other side of this crisis.

The report states that the global market value in 2019 was USD 2.88 billion and includes:

  • Detailed analysis of market drivers, trends and opportunities;
  • Industry leading insights into the challenges of the market;
  • Careful diagnosis of each market segment; and
  • Holistic investigation of regional developments and the competitive landscape of the market.

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Driving factor

Increasing adoption of zero-turn mowers by landscaping businesses to support market growth

Landscaping companies are experiencing booming demand around the world due to the increasing number of medium and large commercial properties such as golf courses and sports fields. Maintaining such large spaces requires the use of efficient and comfortable mowing vehicles, and manufacturers are meeting this requirement with increasing speed. For example, the Husqvarna Z254F Zero Hydrostatic Turn Lawn Mower is powered by a Kawasaki engine and has a 54-inch cutting deck, making it the perfect choice for medium-sized commercial landscaping activities. In addition, the hydrostatic transmission system requires little maintenance and works smoothly even in cold and damp weather. Similarly, the Snapper 460Z mower, with its all-steel frame, contoured front axle, and high-performance mower, is the ideal solution for large landscaping projects. In addition, the market growth in zero-turn mowers is also being spurred on by the increasing presence of lawnmowers for garden design on a small scale. For example, Snapper’s 360Z series of zero-turn lawn mowers has a foot-operated deck and 21.5 horsepower motor that is ideal for garden activities.

Regional insights

Active introduction of advanced mowing equipment to increase the market in North America

North America is expected to have a firm grip on zero-revolution lawnmowers market share during the forecast period as consumers in the region willingly adopt advanced mowing technologies. This is due to the high purchasing power in the US and Canada as well as the wide open spaces for landscaping. In 2019, the region’s market size was $ 1.12 billion.

Asia Pacific is poised to grow with the fastest CAGR due to the rapid spread of commercial infrastructure and the increasing popularity of urban gardening trends in the region. In Europe, the strong focus on preserving tourist attractions and landscapes is fueling the introduction of zero-turn mowers on the continent.

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Competitive landscape

Introduction of innovative milling solutions by key players to electrify market competition

The competitive environment in this market is fueled by the introduction of innovative milling solutions by leading market players. These product launches increase the brand value of the companies and increase the reach of their customers. In addition, the entry of new players changes the competitive dynamics of this market.

Industry developments:

  • November 2020: Husqvarna launches the Z400XS series of zero-turn mowers, the premium variant of the company’s Z400 series. The new product features improved seat suspension and transmission, engine upgrades and a secondary gas tank.
  • September 2020: Generac Holdings’ DR Power Equipment announces successful acquisition of Mean Green Products, LLC assets. The acquisition allows DR Power to step into the mowing space as Mean Green is known for its commercial suite of zero-turn and battery-powered lawn care equipment.

List of Key Companies Featured in the Zero Turn Mowers Market Report:

  • Lastec (United States)
  • Weibang (United States)
  • Metalcraft by Mayville Inc. (United States)
  • Fiskars (United States)
  • Stanley Black & Decker (United States)
  • Generac Holdings Inc. (United States)
  • Schiller Grounds Care (Bob-Cat) (United States)
  • BigDog Mower (USA)
  • Bad Boy Mowers (United States)
  • Brookfield Property Partners LP (STIGA SpA) (United Kingdom)
  • Textron Inc. (United States)
  • Briggs & Stratton, LLC. (United States)
  • MTD Products Inc. (United States)
  • The Toro Company (United States)
  • Wright (United States)
  • Swisher (United States)
  • Greenworks Tools (United States)
  • Alamo Group (United States)
  • Country Clipper (United States)
  • Brute Manufacturer (USA)
  • Black + Decker (United States)
  • Bobcat Company (United States)
  • American Lawn Mower Co. (United States)
  • Altoz (United States)
  • Robert Bosch GmbH (Germany)
  • Ariens Company (United States)
  • Husqvarna Group (Sweden)
  • Deere & Company (United States)

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Main table of contents:

  • introduction
    • Definition by segment
    • Research approach
    • swell
  • Summary
  • Market dynamics
    • Macro and microeconomic indicators
    • Drivers, restrictions, opportunities and trends
    • Effects of COVID-19
      • Short term effects
      • Long-term effect
  • Competitive landscape
    • Business strategies adopted by key players
    • Consolidated SWOT Analysis of Key Players
    • Porter’s Five Forces Analysis
    • Global market share analysis and matrix, 2019
  • Key market insights and strategic recommendations
  • Key player profiles (provided for 10 players only)
    • overview
      • Key management
      • Headquarters etc.
    • Offers / business areas
    • Key details (key details are subject to the availability of data in the public area and / or in chargeable databases.)
      • Employee size
      • Important financial data
        • Past and current earnings
        • Gross margin
        • Geographical share
        • Division share
    • Recent developments
  • Primary interview responses

Table of contents continued…!

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